About the Channel Institute

The Channel Institute provides structured, assessed training and certification for channel professionals across the first fifteen years of a channel career.

Certificate in Channel Management

The core concepts of managing and developing channel partners, from recruitment and enablement to incentives, data and partner relationships.
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Certificate in Channel Marketing

The frameworks and tools for building co-marketing with partners, including our own P.A.C.K.A.G.E.S campaign planning method.

Certificate in Channel Sales

Driving revenue through a portfolio of partners, covering joint business plans, joint selling, pipeline and partner performance.
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Certificate in Channel Partner Ecosystems

The channel as it now works: route-to-market design, partner economics when the unit of sale changes, cloud marketplaces and hyperscaler co-sell, AI-mediated buyers, and the governance that holds an ecosystem together.
Each certificate is ten modules, online and self-paced, and is earned by passing an assessed exam.

Why the Channel Institute

Our course content is approved by the Industry Advisory Council, 27 channel leaders whose employers include Microsoft, Cisco, Oracle, Dell, HP and SAP. Their review keeps the training tied to how channel programmes are actually run.
Have a question? Email us at info@channelinstitute.com and we'll come back to you.

Assessed, not attended

A certificate is earned by passing an exam, so it shows employers what you know rather than which sessions you sat through.

A shared language

Everyone learns the same frameworks and terms, which makes planning with colleagues and partners faster and clearer.

Built for the first fifteen years

Whether you are new to the channel or a decade in, the courses give you the structure behind the work.

Learn at your own pace

Courses run online with no timetable, so you can fit them around the job.
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